How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Xponential Fitness-owned barre brand is offering unlimited classes for students, with monthly pricing starting at $99
To stand out in a crowded Pilates market, Tremble aims to attract a more sophisticated class of consumers. It's opening a studio in Madrid, with further expansion planned across the U.S., Europe and North Africa
Less than a year after EoS Fitness acquired nearly all of Gold’s Gym's locations in the region, Gold's has signed a franchise deal to expand in Los Angeles and Orange County
Former Pizza Hut and Wendy's executive Carl Loredo succeeds Lauren Cody at OTF as gyms and fitness studios continue to recruit leaders from the restaurant business
The Extraordinary Brands-owned concept is growing across several U.S. markets following a rebrand and a broader push to strengthen franchisee operations
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally
Crunch franchisee CR Fitness' deal to open Yoga Joint studios could be a watershed moment for the fitness industry
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
The deal, CR Fitness’ first outside the Crunch Fitness orbit, lands nine months after a $350 million Sixth Street investment — and CEO Tony Scrimale says it won't be the last
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