fitness equipment

How Technogym Is Using AI To Modernize Fitness

Technogym's AI products, Checkup and Coach, are gaining attention for their groundbreaking tech at a time when longevity dominates the conversation.

a smiling headshot of GoRuck founder Jason McCarthy

CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution

Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.

Kabata Raises $5M for AI-Powered Dumbbells That Track Form

Kabata, an immersive workout platform, has raised $5 million to further develop its AI-powered dumbbells, which adapt to users' progress. 

Powerhouse Gyms Taps Skelcore as Preferred Equipment Vendor

Skelcore, a Miami-based equipment branded founded in 2020, is quickly making a name for itself in the industry.

Vision Fitness Launches ‘Value-Conscious’ Commercial Strength Line

The Johnson Health Tech subsidiary has unveiled 32 pieces of selectorized, plate-loaded and free-weight equipment.

EGYM Uses AI To Create Dynamic Workout Plans at Scale

EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.

an image of EoS fitness gym

Can Cardio Cinema Get Gym-Goers Back on Machines?

As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.

people use Life Fitness Symbio cardio machines

Life Fitness Uses Advanced Tech To Make Cardio Fun Again

Life Fitness' Symbio line of cardio equipment brings new levels of science and customizability to treadmill, cycling and elliptical workouts.

Peloton Considers Going Private Amid Struggles, Per Report 

The speculation of a private equity buyout offers some potential light at the end of the tunnel in what's been a rough few years for Peloton.

iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach 

iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.