Fit Tech

Sency Transforms the Fitness Market With AI Motion Tracking

Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.

Kabata Raises $5M for AI-Powered Dumbbells That Track Form

Kabata, an immersive workout platform, has raised $5 million to further develop its AI-powered dumbbells, which adapt to users' progress. 

CoachRx Unveils AI Assistant for Fitness Coaches in Latest Innovation 

RxBot makes life easier for coaches by streamlining program design, freeing up time to focus on the more human aspects of fitness coaching.

EGYM Uses AI To Create Dynamic Workout Plans at Scale

EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.

Sport Alliance Acquires Top European Software Platform PerfectGym

The Germany-based Sport Alliance has been in expansion mode since receiving a $100 million growth investment from PSG Equity late last year.

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

Daxko Names New CEO, Plans Expansion Into Adjacent Markets

The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.

man types on his laptop on a wooden desk

Xplor Launches Funding Arm for Fitness Studios

Xplor Capital, a new fintech solution, makes it easier for small-sized fitness and wellness businesses to access growth capital.

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Myzone Ecosystem Now Available on Smartwatches  

Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.