Fit Tech

Woman using AI assistant

Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support

Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.

Peak Performance Starts with Recovery: 8 Must-Have Products

Discover the latest in red light therapy, cryotherapy, PEMF and mindfulness tools designed to accelerate recovery, reduce stress and optimize well-being.

Amalgama co-founders José Tedin and Tomas Agrimbau

Proof3, OPEX & Others Continue To Benefit Digitally From Amalgama

Amalgama takes a human-centered approach to app development, which results in a superior digital product for fitness and wellness brands.

A woman getting scanned by Fit:match.

These Fit Tech Tools Drive Retention

Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]

women and men in a group fitness class

Xplor Mariana Tek Eyes Expansion in Europe, Asia & Australia

Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.

woman on climbing machine in gym

Glute Training Goes Mainstream: Is Your Club Ready?

Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to  capitalize

Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool

Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance

SalesRevv co-founders and executives

SalesRevv Raises $3.2M for AI-Powered Fitness Sales Agents

SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.

rows of Pilates reformers

Boutique Fitness Is Reshaping — Can Studios Keep Up?

The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.

sporty woman looks at her phone

Mindbody Taps Rokt for AI-Powered Online Ad Placements

Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.