Equinox

front desk at an Equinox club

Equinox Adds Biomarker Lab Tests in Personalized Health Play

A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.

Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity

Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.

Meghan Hayden, Waz Ashayer Look To Redefine Workouts in NYC

Hayden and Ashayer have launched 'Raise x Take Off,' a series of in-person fitness events across New York City.

group of people work out together

Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era

The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.

an aerial shot of a woman receiving a robotic massage from Aescape

Equinox Locations Add Aescape, a Fully Automated Massage Bed

As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.

Equinox Secures $1.8B for Loans, Club Expansion

Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.

Could a Slow January for Gyms Spell Trouble?

January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.

Ironman Group Taps Equinox President Scott DeRue as CEO

DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.

Blink Fitness President Eyes Community, Accessibility & Innovation in 2024

A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.

Restore Hyper Wellness Takes Holistic Approach to GLP-1s

Restore's new weight-loss program includes GLP-1s after an InBody scan and metabolic health blood panel.