As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.
Restore's new weight-loss program includes GLP-1s after an InBody scan and metabolic health blood panel.
Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025.
Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.
The panel of experts will counsel the Equinox Fitness Training Institute (EFTI) to elevate programming for the brand's members and coaches.
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