EoS Fitness
The HVLP 3.0 Era Is Here, Top Gym Operators Say
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal
Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.
EoS Fitness Acquires Gold’s Gym Clubs in Southern California
EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
