EoS Fitness

Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal

Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.

exterior of an EoS Fitness gym

EoS Fitness Acquires Gold’s Gym Clubs in Southern California

EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.

graphic shows man interacting with virtual tech at the gym
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How America’s Gyms & Clubs Are Embracing Next-Gen Tech

From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.

exterior of an EoS Fitness gym

EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs

EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.

exterior of an EoS Fitness gym

EoS Fitness Secures New Investment After PE Sale

EoS Fitness gets renewed backing from Performance Equity Management following its acquisition by TSG Consumer Partners

Gym of the Future panelists at the ATN Innovation Summit

Gyms Are Betting Big on Tech, Wellness & Strength Training

Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.

an image of Will Power, EOS Fitness new mascot

EoS Fitness Powers Past 1.5 Million Members

HVLP operator EoS Fitness surpassed 1.5 million members in Q2, opened 10 new gyms and launched new offerings..

A sidewalk with

7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar

New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.

exterior of an EoS Fitness gym

EoS Fitness Acquired by TSG Consumer Partners

TSG Consumer Partners will acquire EoS Fitness, a fast-growing HVLP gym chain as CEO Rich Drengberg will remain in place

punching bag and power racks inside a Crunch Fitness gym

HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges

In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.