Editors Pick
Merrithew Upgrades Toronto Studio With Pilates Training Academy, Expanded Offerings
Merrithew will open an upgraded flagship Stott Pilates studio in Toronto this January for Pilates fans and instructors.
Zenoti Rolls Out AI Agents for Fitness & Wellness Brands
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
Shred App Launches CoachAI To Bring Next-Gen Personalization to Fitness
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
Unlocking the ROI of Recovery
With Daxko, operators can boost retention, grow revenue and make recovery a core part of their brand experience.
Xplor Mariana Tek Launches New Data Features for Fitness Studios
The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.
ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule
ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
Daxko & Technogym Unveil Enhanced App Integration
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.
Aescape Secures $83M in Strategic Funding, Announces US Expansion With Equinox
The robotic AI-powered massage company has seen explosive growth through partnerships with major fitness and wellness brands.
The Gym of the Future: What Every Fitness Professional Should Know
The "Gym of the Future" isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client needs.
