Digital Fitness
CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness
Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.
Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content
With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform.
Xponential, Lululemon Reaffirm Retail Partnership
Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
YMCA of the USA Partners With YMCA360 to Offer Live & On-demand Classes
The YMCA has gone digital, offering a variety of fitness, health and well-being classes to members of YMCA360 partners.
Peloton Teams Up With Liverpool FC for Special Fitness Content
The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.
Fortë Closes New Funding Round as Fitness Streaming Platform Continues To Grow
Fortë has successfully closed another round of funding, which the live and on-demand streaming solution for gyms and studios will use to continue its growth.
Funxtion, EGYM Partner To Boost Member Experience for Gym Facilities
As a result of the partnership, EGYM will incorporate personalized content from Funxtion into its member and training apps.
Product of the Week: FORM by Sami Clarke is Committed to Holistic Health and Efficiency
After learning about the founder's mission, I decided to review FORM by Sami Clarke, and here're the pros & cons I found & my overall verdict
