Digital Fitness
Zumba Partners With Samsung Health in Latest DTC Move
The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.
How To Become the Top ‘Personal Trainer Near Me’
With potential clients searching for "the best personal trainer near me,” standing out in local search results can impact your business.
Les Mills Makes Corporate Wellness Push With GoJoe
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Fitness On Demand Rolls Out New App Features for Gym Partners
Fitness On Demand is on a mission to become a holistic "tech partner" for gyms rather than just a content provider.
Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content.
How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
How FitOn Is Using Digital Content To Solve the Nation’s Health Crisis
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
