Data
Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
The Gummy Supplement Market Is Projected To Reach $67B by 2031
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
For Fitness Influencers, It Pays To Be Authentic
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Global Wellness Market Hits Record $6.8T, Expected To Reach $9.8T by 2029
A new Global Wellness Institute report shows the steady growth of the worldwide wellness market, whose value has doubled since 2013.
New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
GLP-1s Could Reduce US Deaths by 9% in Best Case Scenario, Report Finds
Anti-obesity medications like GLP-1s have the potential to significantly reduce mortality in countries across the globe, per a new report.
