Data

FitGrid Pilates data

Top Pilates Brands Are Shining While Average Studios Slip

Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.

Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations

Intimidation, crowding and a general lack of belonging are pushing some gym members out the door, a new national survey finds.

man does a walking lunge inside a Snap Fitness

America’s Biggest Gym Brands by Location Count

According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.

Crunch Fitness gym exterior

Gyms & Studios Are Taking Over America’s Retail Spaces

Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.

The exterior of a new Life Time gym in Illinois.

Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary

According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.

ChatGPT on an iPhone

Americans Are Still Reluctant To Trust AI for Health Advice

A Gallup survey reveals that the majority of Americans remain loyal to doctors and other medical professionals over AI tools, although Gen Z might be changing that dynamic.

Update energy drinks case and cans

Consumers Are On Board With the Functional Drink Revolution

New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.

Closing the ‘Bedtime Gap’ Could Be the Next Wave in Sleep Tech

Americans are highly inconsistent with what time they fall asleep each night, a phenomenon known as the "bedtime gap," according to a new report.

male panelists speak at the Connected: Health and Fitness Summit
member exclusive

The Fitness Industry’s Data Opportunity Is Massive. But What Comes Next?

Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.

women use the ClassPass app at a yoga class

ClassPass Tops $3B in Partner Revenue in Newly Released Metrics

ClassPass says it's generated $3.1 billion in revenue for fitness studios, citing new data amid ongoing industry debate over the platform's benefits.