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Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
UBX, a boxing-inspired group fitness franchise, is on pace to have over 500 locations by 2028, inluding many locations in the U.S.
The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.
UBX has set its sights on making boxing and group fitness more accessible. It’s quickly becoming the fastest-growing boxing brand this year.
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