Crunch Fitness
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
Villa Sport Acquires Crunch Fitness Gyms in Idaho, a Suddenly Hot Market
Villa Sport has acquired six Crunch Fitness clubs in Idaho, expanding its Treasure Valley footprint as brands eye the region.
Crunch Fitness Adding Reformer Pilates Studio Through Top Franchise Group
A reformer Pilates studio is coming to Crunch Fitness in McKinney, Texas, thanks to its top franchisee, CR Fitness Holdings.
Crunch Fitness Opens First Gym in India, With More Planned
Crunch Fitness debuts in India with a club in Nodia ahead of broader expansion plans for the Southeast Asian market.
