CrossFit
AI-Powered Retention Strategies for Gym Owners
Zen Planner is turning the tide on gym member retention by providing personalized communication and strategic touchpoints during critical membership phases.
Ice Barrel CEO Wyatt Ewing on the All-New Chiller, Innovating in Cold Therapy
The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.
CrossFit Relaunches Online Store, Eyeing ‘Modernized Ecommerce’ Under New CMO
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
RiminiWellness Sees Huge Turnout for 2024 Event as Top Brands Flock to Italy
The annual RiminiWellness conference held in Italy saw a 30% increase in attendance from 2023, showcasing the power of fitness and wellness.
How To Train for Hyrox: 5 Strategies To Dominate the Fitness Race
Training for Hyrox? Learn how to combine endurance, strength and functional fitness to dominate the competition, with expert insights.
The OUT Foundation Works To Make Fitness Inclusive for LGBTQ+ Members
The OUT Foundation is leading efforts to ensure that fitness environments across the nation are inclusive and welcoming.
CrossFit Launches Medical Society To Push for Fitness as Healthcare
The new entity, CrossFit Medical Society (CFMS), is designed to educate healthcare professionals on the effectiveness of CrossFit's fitness regimen.
Hyrox Ready for Long-Awaited Fitness Race in New York City
Hyrox hosted over 40 global races featuring 90,000 athletes and 50,000 spectators in 2023, and it's poised to keep growing those numbers
CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution
Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.
Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
