CrossFit

CrossFit competition competitors

‘Road to the Games’ Returns Ahead of CrossFit Games

CrossFit revives its "Road to the Games" docuseries ahead of the 2025 CrossFit Games, offering a look at top athletes training for the title.

crossfit and yeti partnership

CrossFit & YETI Extend Official Partnership Through 2027

CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.

Group of people doing planks in a circle

Why Community Is Key to the Industry’s Growth

The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community

Pictured are the new pink and peach R.A.D x Danielle Brandon DB3 kicks.

R.A.D. Drops New DB3 With CrossFit Champ Danielle Brandon

Indie shoe brand R.A.D. launches the DB3 in a fresh summery colorway, inspired by five-time CrossFit champ Danielle Brandon.

CrossFit female trainer with barbell

CrossFit Seeks New Owner As It Prepares for Next Growth Chapter

CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.

Calum Clements wearing Velites.

Velites Becomes Official Grip & Jump Rope of the CrossFit Games

CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.

Powdered Peanut Butter

PBfit Named Official Partner for the 2025 CrossFit Games

CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.

CrossFit Games Albany

CrossFit Games Announces First East Coast Event in Albany

The annual CrossFit event will take place from Friday, August 1st to Sunday, August 3rd in Upstate New York.

a CrossFit fan jumping rope

Controversy to Comeback? CrossFit Founder Returns with MetFix

CrossFit founder Greg Glassman is back with MetFix, ready to combat chronic disease with a new affiliate program focused on nutrition.

man and woman stand behind a gym desk

The Power of the First 100 Days: Cultivating Long-Term Gym Loyalty

Unlock the secret to turning a first-time gym member into a passionate brand ambassador by using a tech-centric, purpose-driven approach.