contrast therapy
Sauna Culture Keeps Growing in US With Iron Mountain’s New Summit
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
Fitura, a Franchising Platform for Padel, Pilates & Recovery, Launches With $20M Valuation
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Exhale Spa, Salt Fitness Revamp Wellness Club Inside Loews Atlanta Hotel
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Franchisee Spotlight: SweatHouz in Columbus, Ohio
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
WellnessSpace Brands Launches Dry Cold Plunge Machine
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
SweatHouz Plans New Openings in Key Cities Across US
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Am-Finn’s ‘Frost Locker’ Offers Cold Therapy Without the Plunge
An enclosed, temperature-controlled room, the Frost Locker provides the benefits of cold therapy while avoiding the challenges of water immersion.
Plunge Taking Part in Academic Study on the Benefits of Saunas, Cold Therapy
Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.
Sunlighten Acquires Assets of Cold Therapy Brand Ice Barrel
Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
