Connected Fitness
Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
iFIT, Samsung Health Partner on Fitness Content
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.
VersaClimber’s Everest Challenge Engages Thousands in Global Climb
VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.
How Fitness Brands Are Rethinking Content in the Era of AI
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Tonal’s Pop-Up Strategy Could Signal New Era for Connected Fitness
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home
Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.
iFIT Adds Club Pilates & YogaSix Content With Xponential Deal
iFIT is adding Pilates and yoga classes from Club Pilates and YogaSix through a new partnership with Xponential Fitness.
