Connected Fitness
Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home
Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.
iFIT Adds Club Pilates & YogaSix Content With Xponential Deal
iFIT is adding Pilates and yoga classes from Club Pilates and YogaSix through a new partnership with Xponential Fitness.
Ergatta Launches Rowbot, a Personalized Rowing Companion
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
Smart Home Gym Equipment Market To Hit $4 Billion by 2030
Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.
Peloton’s NY Studios Are Getting a Summer Makeover: Here’s What To Expect
Peloton chief content officer Jen Cotter shares what's coming to the brand's New York studios, and what it could mean for the future.
Peloton Looks Beyond the Bike With New Wellness Strategy
Peloton is expanding into real life events, strength, mindfulness and recovery to increase engagement and reach new members.
iFIT Targets Subscriber Growth With AI Tools, Gamified Content
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Hydrow Joins Soho House Fitness Lineup
Hydrow's signature, immersive connected rowers will be placed in select Soho House clubs, joining other high-end brands.
Lil Jon Turns Up for the Peloton Artist Series
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
Echelon Partners With AWS for Personalized, Adaptive Workouts
Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.
