Connected Fitness
Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Connection Is the New Competitive Advantage
As fitness consumers become more intentional and more data-driven, loyalty is shifting outside the club walls. Echelon is giving operators […]
F45, iFIT Partner To Create Custom Digital Fitness Content
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Why Peloton Sees a Bigger Opportunity Than the Home Gym
Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.
How Echelon Helps Gyms Deliver Digital Experiences Anywhere
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
iFIT Dives Into Reality TV With Series on Amazon Prime Video
Starting January 8, 2026, Amazon Prime Video subscribers can watch “Trainer Games,” a six-episode reality competition series from iFIT.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Peloton Expands Yoga Offerings With New Instructors & Sculpt Flow Class
Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.
New Report Hints at Uncertain Future for Apple Fitness+
Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.
YESOUL G1M PLUS Bike: An Affordable Peloton Alternative for Home Cycling
The YESOUL G1M PLUS bike is becoming a popular Peloton alternative for home cycling enthusiasts who want a premium ride without the luxury price tag.
