Connected Fitness
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Peloton Shares Tumble as Demand Slump Hits Revenue Outlook
Peloton forecast third-quarter revenue below Wall Street estimates, citing weak demand for its fitness equipment, sending its shares down 23%.
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton CEO Peter Stern on Friday informed staffers of the move, which mostly affects engineers working on technology and enterprise-related efforts.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth
Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.
CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Connection Is the New Competitive Advantage
As fitness consumers become more intentional and more data-driven, loyalty is shifting outside the club walls. Echelon is giving operators […]
