The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.
Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.
Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.
According to Yelp's 2024 wellness trends report, the upcoming year will be filled with hot/cold therapies, Pilates and assisted stretching.
Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.
The cool collaboration will introduce Plunge’s cold water therapy products to Aktiv’s commercial clients, including hotels and universities.
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.
Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.
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