cold therapy training

Ice Barrel CEO Wyatt Ewing

Ice Barrel CEO Wyatt Ewing on the All-New Chiller, Innovating in Cold Therapy

The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.

man lifts a barbell with a Whoop on his wrist

Whoop Reveals Global Wellness Trends of the Year

Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.

Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024

According to Yelp's 2024 wellness trends report, the upcoming year will be filled with hot/cold therapies, Pilates and assisted stretching.

Plunge Goes ‘All-In’ With New, Premium Cold Tub

Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.

Aktiv Solutions, Plunge Partner To Bring Cold Water Recovery to Fitness Facilities

The cool collaboration will introduce Plunge’s cold water therapy products to Aktiv’s commercial clients, including hotels and universities.

Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum

Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.

SweatHouz Poised To Capitalize on Red-Hot Market for Sauna, Cold Plunge Recovery

SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.

Cold Plunge Benefits: What Science Says About the Therapy Trend

Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.

Ice-Barrel-CEO-Wyatt-Ewing-Interview

CEO Corner: One-on-One with Wyatt Ewing of Ice Barrel

Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.