F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge
Diversifying is a smart strategy for fitness and wellness businesses, but expanding isn’t without its potential pitfalls.
Barre3 has steadily expanded its barre fitness concept in North America and Asia since launching in Portland, Oregon, in 2008.
Wahlberg Week, F45 Training's signature workout event inspired by celebrity investor and CMO Mark Wahlberg, has officially begun.
In addition to a workout series featuring Rams cheerleaders and game-day activations, the two sides will partner across the LA community.
As recovery surges, SoulBody is looking to merge fitness and well-being for guests, creating a one-stop-shop for whole body wellness.
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.
Xponential Fitness is introducing a VR app on Meta's Quest 3 headset, bringing virtual fitness content to homes around the world.
Empire Portfolio Group also has Relive Health, an anti-aging services provider, in its franchise portfolio.
While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.
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