BAB NYC opens Brooklyn's first fitness studio designed around women's hormonal health, offering phase-based workouts and specialized classes.
The first ZAXFIT Owners Summit will bring boutique fitness leaders to Cleveland this October to focus on strategy, clarity and connection.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
Broad Fit Financial includes the merging of wellness modalities as a standalone or enhancement to fitness facilities.
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