Boutique Fitness
‘Apple and Google’: Inside New York Pilates’ Defiance of Private Equity
As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.
FitGrid, Studio Grow Bring New Competitive Intelligence Tools to Boutique Fitness
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
UBX Pilots Traditional Gym Model Inside a Boutique Fitness Studio
Boxing and strength franchise UBX is launching a hybrid boutique fitness and big-box gym add-on for members and franchisees.
Xponential Fitness Agrees To Pay Nearly $40M in Settlements, Shares Plunge
Xponential Fitness agreed to a proposed $17 million FTC payment and finalized a $22.75 million franchisee settlement as its shares plunged.
Why Combat Sports Are Fitness’ Most Promising Vertical
UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu
ClassPass Tops $3B in Partner Revenue in Newly Released Metrics
ClassPass says it's generated $3.1 billion in revenue for fitness studios, citing new data amid ongoing industry debate over the platform's benefits.
Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego
From Australia, to Kuwait to California, this BFT team built community from the ground up with their franchise operation.
The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone
Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
