Boutique Fitness
Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
Fuze House, Truvia Partner for In-Studio Café Activations
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
