Extraordinary Brands has acquired Basecamp Fitness, adding the HIIT franchise as its fifth brand as fitness industry consolidation continues.
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
Anytime Fitness owner Self Esteem Brands (SEB) has closed out a solid 2023 with system-wide revenues up 12.3% compared to 2022.
The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.
Top executives from Self Esteem Brands, parent company of Anytime Fitness, share their tips for finding success as a fitness franchisee.
SEB will lean on the power of Anytime Fitness as it grows boutique brands including Basecamp Fitness, The Bar Method and Waxing the City.
Among its successes, Anytime Fitness has seen strong growth in same-store sales across franchise locations and bookings for group training.
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