Barry McCarthy
TikTok Taps Peloton for Exclusive Fitness Content
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
Peloton Hires New CMO Amid Rebrand Efforts
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Peloton CEO Apologizes for Thanksgiving Ride Issues
Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.
Peloton Loses Paid Subscribers as CEO Urges Patience
Fresh off a content deal with Lululemon, Peloton is facing difficulties converting free users into fully paying subscribers.
Peloton Targets Europe in International Push
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?
Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.
Peloton Shares Dive After Q4 Subscription Drop & Recall Issues
Seat post recall costs and a decline in subscriptions have painted a grim picture for Peloton despite its rebranding efforts.
Peloton Launches B2B Service, Eyes Hospitality & Corporate Wellness
As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.
Peloton Inks Wide-Ranging Partnership With YMCA of Chicago
As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.
