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How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
The Post-Hustle Era of Self-Care Is Here
Consumers are ditching extremes for calm, blending smoothies, cleaning mindfully and treating themselves with skincare, Circana data shows.
Wellness Is Winning in the Grocery Aisle as Fresh-Format Grocers Surge
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Sleep-Deprived Millennials Are Spending PTO in Bed
Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.
UBS Event Explores What’s Next in Booming Global Wellness Market
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
