Athleta
Outdoor Voices Reportedly Set for Bankruptcy Amid Activewear Struggles
It’s a trying time for activewear, as Outdoor Voices stores are left shuttered with irate notes posted by former employees.
Gymshark Eyes ‘Biggest Year Ever’ Despite Profit Dip
Gymshark is eyeing its "biggest year ever" in 2024, including a high-end activewear line and pop-up events in NYC and Miami.
Athleta Launches ‘Train’ Line for Intense Workouts
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Athleta Taps Alo Yoga President as New CEO
Athleta CEO Chris Blakeslee will be counted on to help the women’s activewear company boost its sagging sales.
Fashion Brands are Opening Standalone Gyms
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
Nike is the Top Sportswear Brand of Choice in USA
Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.
Recovery Day: Leah Pfrommer Believes in Sushi Supremacy & Vitamin Supplementation via Food
Club Pilates instructor Leah Pfrommer explains why she’d rather get her vitamins & minerals from food & describes her typical day-off
Saysh Secures $8M Series A Funding
Saysh will use the Series A funding round money to expand branded eCommerce, wholesale distribution, & community-based retail footprint.
Athleisure is Here to Stay… At Least Until 2030 with Projected Growth of $662.56 Billion
While offline athleisure sales were higher (60+%) than online in 2021, the latter is expected to see its highest compound annual growth...
Female Athlete Voices Joining Sports Sponsors Ban
Women keep rising, but…Female athletes face both good and bad news when it comes to using influence to change sponsors’ images and messaging.
