Apple Watch

Madonna Apple Fitness

Apple Fitness+ Celebrates Pride Month With Madonna Music Series

Apple Fitness+ is embracing Pride month with a new Artist Spotlight series that features the music of Madonna, a longtime social activist.

Apple VR

Apple’s Rumored AR/VR Headset Could Change Fitness

As VR fitness has grown in popularity, insiders expect Apple to enhance its existing health & wellness offerings.

Apple watch running

Running With the Apple Watch is Better Than Ever Thanks to New Software

The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.

Apple health coaching

Apple To Expand Health & Wellness Push With AI Coaching Service, Report Says

Apple is looking to use AI and mood-tracking technology for an upcoming health coaching service that would go online in 2024.

Man operating Apple Watch on his wrist

Apple is Reportedly Working on a Glucose Monitor for the Apple Watch

If Apple manages to bring a glucose monitor to its Watch in the next few years, it could revolutionize diabetes care.

A hand wearing Apple Watch operating Ergatta rower software

Ergatta, the Game-Based Home Fitness Brand, Announces Apple Watch Integration

After the Apple Watch integration, Ergatta users can track heart rate on screen during workouts & add rowing sessions to daily activity rings

Apple Women's Health Study graphic representation

Apple Women’s Health Study Releases New Findings Connecting Menstrual Cycle Regularity to Overall Health

The findings of the Apple Women's Health Study stress menstruators talk to their healthcare providers about persistent cycle irregularities.

Apple Watch Ultra

Athletech Product of the Week: Apple Watch Ultra Review — It Just Might Replace Your iPhone

In our Apple Watch Ultra Review, we talk about pros like size, Action Button, better GPS, second speaker, & more, with cons also mentioned.

SwingVision-tennis-feature.jpg

How SwingVision is Redefining Tennis

SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.

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The Apple Watch Series 7: Changing the Game for Cyclists 

For cyclists, the Series 7 Watch is Apple's best offering yet. From the leading health innovations to improved ways to...