Artificial Intelligence (AI)

Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching

The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.

iFit Plans AI Coach, Touts Tech in New Brand Campaigns

Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.

Whoop Buys AnyQuestion, Boosting AI Chat Capabilities

Whoop recently unveiled an AI-powered tool that uses ChatGPT tech for personalized health and fitness coaching.

A shot of Moawia Eldeeb, co-founder and CEO of Tempo in front of the at-home fitness equipment.

CEO Corner: Tempo’s Moawia Eldeeb Is Changing Fitness With AI

Tempo is one of the hottest brands in smart fitness, raising $220 million in 2021 for its AI-powered approach to strength training.

Tonal Eyes New Consumers With Best Buy Deal

Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.

World Gym Australia Taps Coach Welly To Boost Engagement With AI

Coach Welly's upcoming fitness engagement platform offers "a pioneering approach to member experience through AI," the company says.

Forward Lands $100M To Scale ‘World’s First AI Doctor’s Office’

Forward has raised $100 million for its "doc in a box" CarePods – an AI-powered, self-service healthcare experience in high-tech pods.

Bhout Raises $10.7M for AI-Powered Boxing Bag, Plots US Expansion

Bhout, a Portuguese connected fitness startup, has raised an impressive €10 million in seed funding for its AI-powered gamified boxing bag.

Tonal CEO Bullish on Hardware Amid Connected Fitness Woes

Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.

How Personal Trainers Should Use AI Tools Like ChatGPT

Artificial intelligence (AI) is a potent time-saving and business-growing tool for personal training, provided coaches master the basics.