Artificial Intelligence (AI)
Amazon Enters Lab-Testing Race Through Lifeforce Partnership
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
Somnee’s AI Sleep Headband Takes Top Prize at NFLPA Pitch Day
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
Apple Is Scaling Back Its AI Health Coach Plans, Per Report
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
Daxko’s New AI-First Strategy Targets the Work That Slows Gyms Down
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
Kasi Launches AI Run Coach That Delivers Real-Time Training Feedback
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
The Gym Is One Place AI Hasn’t Won Over, Report Finds
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
