The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
Here's why this Pilates instructor loves WellBeing + BeingWell's Striped Tube Grip Socks from Revolve – and they're on sale for up to 50% off.
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.
Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.
From better sleep to active-recovery footwear, these five products will help mom get the most out of her wellness journey in 2024.
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