Studio Pilates International Expands After Record Growth Year

Studio Pilates International, the Australian-founded Pilates franchise, saw total client visits rise 29% in 2024

Studio Pilates International is expanding with five new locations across the U.S. and Australia, following a standout year in 2024, where the Pilates franchise saw a 29% year-over-year increase in client visits, added 20 new studios, boosted network sales by 36% and trained 4,000 new instructors alongside the onboarding of more than 40 new mentors.

The upscale Pilates franchise — which counts former “Beverly Hills, 90210” star Jason Priestley and his wife, Naomi, among its franchise partners — offers expert-led, 40-minute Reformer-based classes designed to deliver a full-body workout.

Upcoming Studio Pilates International openings include:

• May 3 – Edina, Minnesota
• May 31 – Clayfield, Queensland 
• June 7 – Superior, Colorado
• June 14 – Foster City, California
• July 12 – Harlem, New York

More will follow, according to the Australian-born Pilates franchise.

“This growth reflects the strong demand for our results-driven, science-based Pilates method,” Studio Pilates International co-founder and CEO Jade Winter said. “We’re proud to support our franchisees and instructors as we expand into new markets and bring the Studio Pilates experience to more communities worldwide!”