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Rows of treadmills, bikes and ellipticals have long anchored the fitness floor, delivering reliable, steady-state training built around repetition and endurance. But as training preferences have evolved toward strength, and as operators look to get more out of their space and equipment, that model has begun to show its limits.
American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Strength training is no longer a niche — it’s the main event. Gym goers are seeking out lifting classes, expanded weight rooms and equipment that supports resistance training across multiple modalities. This surge is reshaping how gyms plan their floor space and invest in equipment, with strength taking its place as the anchor point of...
Aging may be inevitable, but decline doesn’t have to be. The loss of muscle mass, bone density, balance and mobility that’s often accepted as “part of getting older” is, in reality, something that can be reversed — and strength training is the most powerful tool to do it.
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.
F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations
Strength training is moving beyond traditional machines, and REP Fitness is leading the way with multi-functional, high-impact designs.
REP Fitness, known for its multi-functional equipment and innovative storage solutions, offers gym operators tools and equipment.
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