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How Fitness Franchises Can Craft a Winning PR Strategy

Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.

Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes

With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.

man looks at a digital fitness leaderboard

EGYM Takes Interactive Fitness to New Heights With Gameday

Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.

For Naboso, the Timing Is Right for Foot-Focused Recovery

Naboso, a sensory technology company that uses texture to optimize foot function, has seen its sales double every year since 2020.

How CoachRx Makes Fitness Coaches Better at Business

The CoachRx software helps fitness coaches spend less time worrying about routine business tasks and more time interacting with clients.

As Pilates Surges in Popularity, Balanced Body Continues To Thrive

Balanced Body, a global leader in Pilates equipment and education, is uniquely positioned to capitalize on the modality's rise to prominence.

Train Smarter, Not Longer: BODY20 Aims To Transform Your Workouts With EMS

Boutique fitness brand BODY20 uses EMS to deliver the muscle-building benefits of a full strength-training program in one 20-minute workout.

How CoachRx Helps Fitness Coaches Become Master Communicators

Built by the pros at OPEX Fitness, the CoachRx software allows fitness coaches to deliver personalized support to their entire client base.

SweatHouz Poised To Capitalize on Red-Hot Market for Sauna, Cold Plunge Recovery

SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.

How To Build a Great Fitness App, With Mutual Mobile

A great fitness app should be fun and engaging, but brands should resist the urge to include too many features, according Mutual Mobile.