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How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms

The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.

With LFX, Life Fitness Is All-In on Functional Training

LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.

How Gyms Can Win Back Old Members, With Club OS

With Club OS, gyms can create automated email and text message campaigns to bring former members back into the fold.

Why Gyms Should Use In-App Chat To Retain Members

Members who are messaged via in-app chat attend the gym more often and stay active for longer than those who aren't, data shows.

For ABC Trainerize, Engagement Is Everything

The personal training platform offers features that go beyond just working out, including nutrition, habit coaching and community challenges.

People doing step ups in a group strength training class.

How MADabolic’s Unique Approach to Fitness Is Driving Growth

The strength training brand is type-A in every sense of the word, from how it designs workouts to who it […]

CoachRx Creates AI Prompts for Fitness Coaches

The prompts help fitness coaches use AI tools like ChatGPT to optimize creating workout plans, setting nutrition goals and communicating with clients.

Fitness of Sport vs. Fitness of Life: The MADabolic Approach to Program Design

MADabolic’s strength-driven approach to program design fuels a powerful, dedicated culture that makes for a membership base unlike any other.

How Fitness Franchises Can Craft a Winning PR Strategy

Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.

Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes

With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.