Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum
Pilates emerged as the undisputed global driver of movement in 2025, according to ClassPass’ 2025 Look Back Report, which shed light on how the class-booking platform’s members worked out, ate, and recovered throughout the year.
According to the report, Pilates led reservations in every region and accounted for a third of all bookings made while users were traveling outside their home markets. The low-impact modality’s rise has been supported by countless studio variations and formats, many of which were among the most booked classes on ClassPass.
The Workouts That Defined 2025
From January through early October, users booked more workouts, invested more in recovery and folded food and beverage purchases into a broader definition of self-care. Fitness reservations rose 36% year over year and wellness bookings increased 37%.
Every one of last year’s top ten workouts reappeared on this year’s list, and Pilates once again led the category by a wide margin. For the third year in a row, it was the most booked workout on ClassPass. Reservations climbed another 66% from 2024, and it became both the most common first class for new users and the most-rebooked format in every region.
Searches told a similar story, with “Pilates” appearing more than 27 million times this year and driving over 15 million reservations.
Traditional strength, yoga and cycling continued to anchor daily routines, but 2025 also made room for formats outside the studio mainstream. Sports recovery classes grew 155% since 2024, low-impact training increased 112%, racquet sports climbed 111% and parkour rose 92%. Postnatal programming expanded as well, with reservations up 77% and “baby and me” offerings leading the category.
When People Showed Up
March was the most active month for workouts worldwide, suggesting that early-year motivation holds longer than the industry assumes. Tuesdays were the most popular day to sweat in North America and globally. Regional nuances emerged too: Latin America (LATAM) users favored Monday starts, Asia-Pacific (APAC) and Europe, Middle East and Africa (EMEA) leaned into mid-week momentum with Wednesday workouts.
Even as office routines returned, midday fitness continued to grow. Reservations between 11 a.m. and 1 p.m. rose 38% worldwide, a sign that lunch-hour movement is still carving out space in hybrid schedules.
Cancellations revealed their own patterns. Early morning and post-work classes saw the highest rates of late cancels and no-shows. On weekends, 6 a.m. was the most common time to cancel. On weekdays, it was 11 a.m. Holidays and cultural moments influenced behavior, too. New Year’s Day, the Monday after the Super Bowl and the start of Daylight Savings in North America produced the most cancellations across the platform. Sundays remained the universal day off, the least popular day to book anywhere in the world.
Recovery Became Routine
Massage held its position as the most booked wellness category for the third consecutive year and remained the most rebooked appointment of any kind. Sports recovery returned to the top ten after a brief absence, mirroring the growth seen in recovery-oriented workouts.
Regional preferences hinted at broader cultural shifts. Cosmetic treatments rose 193% in APAC. Meditation surged 319% in EMEA. LATAM gravitated toward nail appointments, up 64%. North America leaned into spa treatments, which climbed 79%. Fridays continued their streak as the most popular day for wellness appointments, reinforcing a weekly rhythm of rest heading into the weekend.
Refueling as Self-Care
Food and beverage orders through ClassPass grew 121% this year. Noon was the most popular time to refuel worldwide. Smoothies topped global and North American orders. Coffee led in APAC and EMEA; sandwiches were the preferred choice in LATAM.
Cities That Led the Way
New York earned the title of most active ClassPass city for the second straight year, but each region showed its own rhythm. LATAM users were the most likely to start the week with a Monday workout, while APAC and EMEA favored mid-week movement with Wednesday bookings. North America followed a familiar pattern with Tuesdays as the most popular day to sweat, reflecting hybrid schedules that stabilize after Monday.
