Ladder Adds Nutrition, Bringing Food Tracking to Its Workout App

The strength training app that’s publicly challenged Peloton is expanding into food logging and AI-powered guidance

After publicly sparring with Peloton over look-alike apps last year and then onboarding former Peloton instructor Jennifer Jacobs into its coaching lineup, Ladder is moving the competition to the kitchen.

The strength training app has just launched an integrated nutrition experience, Ladder Nutrition, to help members eat with intent, featuring food logging, macro insights and AI-powered personalization. The integration is available now to all Ladder members at no additional cost and is included in the 7-day trial for new users.

“We know that success requires a plan — both in the gym and in the kitchen,” Ladder CEO Greg Stewart said. “Ladder has helped hundreds of thousands of members build strength and stay consistent with their workouts, and we’re now bringing that same structure and motivation to how they fuel their goals.”

Ladder Nutrition wasn’t just the next logical step for the platform, but also one that members had been requesting, Stewart said. They also helped shape it, with feedback and beta testing guiding the build.

“They wanted a simple, smarter way to connect what they eat with how they perform — and that’s exactly what Ladder Nutrition delivers,” he added.

Alongside the integrated workouts and nutrition tracking, Ladder Nutrition offers “Protein Mode” plus streaks, badges and progress reminders to keep members accountable.

It’s a timely push. The global fitness app market, valued at $13.78 billion in 2020, is projected to reach $120.37 billion by 2030, according to Allied Market Research, with nutrition and AI increasingly driving the growth. Peloton, meanwhile, is working with Twin Health on digital twins that factor in meal logs and provide personalized guidance across nutrition, movement and sleep.