How Planet Fitness Capitalizes on the Casual Gym-Goer Despite Tough Times

Planet Fitness (NYSE:PLNT), one of the largest franchisors and operators of fitness centers in the U.S., was performing very strongly prior to the onset of the coronavirus pandemic. Since the company’s IPO in August 2015 to January 31st of this year, the stock produced a total return of 342%. This is compared to the 55% total return of the S&P 500 during the same time period.

It’s easy to see why Planet Fitness’ stock has been on such a tear… READ MORE @ Motley Fool