Femtech

Lifting weights in a group fitness class

Inside the New Fitness Economy: What It Takes To Win in 2025

Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.

Willow breast pump

Willow Acquires Elvie, Uniting Two Femtech Innovators

Willow, the brand behind the first in-bra wearable breast pump, has acquired U.K.-based Elvie to create a global maternal health platform.

women gathered together in a group

Coral Raises $4.1M for Perimenopause & Menopause Care

Digital health tech startup Coral has secured $4.1 million as it launches a platform for women navigating perimenopause and menopause.

Equinox Hotels Puts a Luxe Spin on Perimenopause & Menopause

Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.

a group of women at a wellness retreat

Canyon Ranch Adds Menopause & Perimenopause Retreats

Canyon Ranch, a leader in the wellness hospitality space, has unveiled M/Power, a retreat for women navigating menopause and perimenopause.

Asian woman using femtech

The Rise of FemTech

FemTech, the industry dedicated to developing technology-driven solutions tailored to women’s health, is reshaping the healthcare landscape