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Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
As decision cycles collapse, operators need integrated systems to support real-time engagement.
Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.
As more fitness brands expand internationally, the deal bolsters Daxko's software offerings with features designed for global markets.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
The most valuable fitness facilities today are defined as much by what happens between visits as what happens inside their walls.
Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
One in three gym memberships is canceled due to credit card issues. That’s not just a billing problem — it’s a retention crisis.
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