Europe’s fitness market is entering a period of change, particularly for the luxury segment. Across different markets, operators are building larger clubs with more services, members are spending longer stretches of time on-site and investors are paying closer attention to businesses that can expand beyond a single location.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
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