Crunch Fitness Sells Six Sacramento Clubs in Refranchising Deal

The transaction with JEM Wellness Brands is part of Crunch Fitness’s plan to bolster its brand in Northern California

Crunch Fitness, which is looking to strengthen its brand in the Northern California market, has announced the sale of its six Sacramento area gyms to JEM Wellness Brands, a health and wellness franchise concept operator. 

The transaction is also part of JEM’s plan to open 75 new Crunch locations by 2032.

The Crunch Fitness club locations under the franchising deal include Rocklin, Citrus Heights, Folsom, Elk Grove, Granite Bay, and Howe Ave. Crunch Fitness, with headquarters in NYC, says the move will drive its strategic growth targets as it continues its expansion. The gym brand currently has over 400 gyms worldwide.

Crunch Worldwide CEO Jim Rowley said, “We’re excited for the opportunity to bring on a strong health and wellness partner in JEM Wellness Brands. Refranchising these gyms will allow JEM to accelerate their position in Crunch far faster than establishing new units, in turn allowing us to keep our focus on innovation and support of the franchise network.”

The fitness brand offers a fun exercise setting that includes group fitness and weekly classes, including BodyWeb with TRX, Zumba, Fat Burning Pilates, Yoga Body Sculpt, and Cardio Tai Box, as well as certified personal trainers and a HIIT group training programs.

Atticus Franchise Group Partner & Managing Director Alex Murphy stated, “Crunch is a powerful brand within the fitness space and has continued to demonstrate unparalleled growth and success within the industry.”

Atticus is also an investor in Massage Envy.

“Sacramento is one of California’s fastest growing cities, and we see tremendous growth potential in partnership with Crunch,” added Murphy.

In addition to announcing the sale of six Sacramento clubs, Crunch Fitness announced the launch of 12 new proprietary group fitness classes throughout the upcoming new year. The new classes that will be launching in Q1 include boxing, a new HIITZone workout, and core strength training.

A competitive battle to perform max reps, a strength training class using barbells, a Tabata-based workout, a boxing-based Fight Camp, bag work, and a boxing circuit class will also be available in 2023. The new exercise classes will be available at all Crunch Fitness locations.