Tech
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Jonas Fitness Commits Millions to Responsible AI for Club Operators
Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.
Kevin Hart’s VC Firm Leads $35M Round for AI Weight Loss App
The AI-powered Simple Life app ditches calorie counting in favor of data-driven coaching, gamification and habit science.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Strava Sues Garmin Over Mapping Tech; Spat Turns Ugly on Reddit
Strava has sued Garmin, alleging patent infringement over segments and heatmaps and breach of a cooperation deal.
Ultrahuman Adds AI-Powered Medical Advice, Expands Blood-Testing Service
Smart ring maker Ultrahuman has unveiled two initiatives to make preventive healthcare more accessible: Vision Cloud and Blood Vision Essentials.
Virtuagym Debuts Connect, a Low-Cost Way for Gyms To Gamify Strength Training
Virtuagym has launched Connect, a sensor that tracks reps, sets and weights, gamifying strength training and cutting costs for fitness clubs.
Hyperice Taps Virgil Van Dijk Amid Nike Hyperboot Launch in Europe, Canada
Hyperice adds Virgil van Dijk as ambassador while launching its Nike x Hyperice Hyperboot in the U.K., Europe and Canada.
