Whoop sues Shenzhen Lexqi in U.S. court, alleging copycat wearables infringe its minimalist band design and confuse American consumers.
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
Brain-Body Therapy, a new mental health app blending both exercise and counseling, has launched this week.
Among several announcements, Oura has launched the Oura Ring 4 Ceramic, a high-performance zirconia edition of its flagship titanium smart ring.
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.
The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
Franchisees across two different brands report an immediate boost to conversions after signing on with the digital marketing agency
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