Nutrition
As NIL Takes Over College Sports, AG1 Is Funding Scientists
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
Wellness Is Winning in the Grocery Aisle as Fresh-Format Grocers Surge
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
Everlast Gyms Adding Myprotein Kitchens to Locations Across UK & Ireland
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
4 Trends Fueling The Personalized Nutrition Boom
The personalized nutrition market is set to hit $31B by 2030. Here are four trends are driving growth in preventive health.
As Starbucks Goes All-In Protein, GLP-1 Users Face Muscle-Loss Risks
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
Wearables Uncover Hidden Insights Into Overeating in New Study
A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.
Myoform Launches Genetically Personalized Supplement Platform
Myoform has launched hyper-personalized supplements, reporting up to 23.5% performance gains in beta as it eyes the U.K. and U.S. markets.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
Pvolve Enters Nutrition With Sculpt 9, an Amino Supplement for Women
Pvolve is expanding into nutrition with Sculpt 9, a clinically tested amino acid supplement designed for women.
Alex Cooper’s Unwell Hydration Expands Into Booming Protein Category
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
