Nutrition
Fay Raises $50M for Nutrition Counseling Platform
Fay, a telehealth nutrition platform that connects users with insurance-covered registered dietitian, has raised $50 million.
Lifesum Launches AI-Powered Nutrition Tracker
Global healthy eating platform Lifesum has rolled out an AI-powered meal scanning feature that takes the hassle out of nutrition tracking.
Vega Debuts New Look & Enhanced Formula
Plant-based sports nutrition brand Vega has revamped its packaging and formula to appeal to athletes and active lifestyle enthusiasts.
What’s Defining Wellness in 2025? Here’s What 5 Experts Say
Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.
F1 Driver Charles Leclerc Joins Eight Sleep As Investor
Pro driver Charles Leclerc has partnered with Eight Sleep, joining 300+ pro athletes using the brand’s smart sleep technology.
Celsius Expands Portfolio With New Hydration Powder Sticks
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Elderberry Juice May Aid Weight Management & Metabolic Health
Elderberry juice, known for immune support, may also aid weight management by improving gut health, glucose tolerance and fat metabolism.
Optimum Nutrition Celebrates Women Athletes in New Campaign
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
Centr Partners with MNLY for a Holistic Men’s Health Ecosystem
The fitness and nutrition platform has partnered with the blood analysis brand to offer a comprehensive ecosystem for men’s health.
