Nutrition
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Alma Offers Free Platform Access to Researchers Amid NIH Cuts
Alma is offering academic researchers free access to its nutrition platform in response to funding cuts and will remain open as needed.
Gymii.ai Takes On Nutrition Tracking With a Social Spin
Gymii.ai, a new app, rethinks nutrition tracking with tools designed for ease, accuracy and social connection.
Hershey Joins Better-for-You Frenzy With LesserEvil Deal
The Hershey Company has made a play to acquire organic snack brand LesserEvil in a $750 million deal, expanding its better-for-you portfolio.
Product of the Week: Prolon 5-Day Program
Prolon's 5-Day program tricks your body into thinking that it’s fasting through caloric restriction, which has longevity benefits.
Celsius Finalizes Alani Nu Acquisition
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
The Vitamin Shoppe’s New GLP-1 Line Signals Shift in Supplements
The Vitamin Shoppe has launched a new GLP-1 support supplement line designed for users of weight-loss medications.
Why Retro Fitness Is All-In on Nutrition, App Content
Retro Fitness believes it's got an edge on gym competitors with its app, which offers content around nutrition, mental health and more.
Built for GLP-1 Users & Beyond, Gyroscope V8 Zeroes In on Smarter Health
Gyroscope, a wellness app, has rolled out a new version of its featuring three major updates, including a health camera.
Life Time’s Supplement Strategy Could Be Its Boldest Move Yet
Athletic country club operator Life Time has unveiled Nourish, a drinkable greens product from its growing LTH supplement line.
