Franchise Suppliers

iFit Plans AI Coach, Touts Tech in New Brand Campaigns

Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.

Life Fitness Eyes the Future of Cardio With Discover SE4 Console

With Life Fitness' Discover SE4 Console, fitness facilities can boost member engagement through immersive entertainment and brand-building tools.

Crunch Fitness Extends Equipment Deal With Life Fitness

Crunch Fitness has extended its decades-long preferred supplier relationship with commercial equipment leader Life Fitness.

Why Top Boutique Fitness Brands Choose BeaverFit for Their Equipment Needs

High–end fitness operators save on real estate costs and deliver the ultimate fitness experiences with BeaverFit custom-crafted solutions.

Life Fitness Uses Advanced Biometrics in New Cardio Machines

The Symbio collection from Life Fitness includes a treadmill, cross-trainer, upright bike and recumbent bike.

Echelon Fitness Expands Reach With runDisney Deal

Connected fitness equipment maker Echelon will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond.

TRX, Orangetheory Launch Co-Branded Suspension Trainer

As Orangetheory members increasingly demand strength training options, TRX is there to help with custom equipment.

BeaverFit Powers Mobile Fitness Entrepreneurs With Beyond Trailer Line

BeaverFit is capturing the outdoor mobile training market with its Beyond Trailer ™ mobile gym units that attach to the back of a pick-up truck or SUV.

Matrix Fitness Makes Managing Equipment Easier for Gyms With Facility 360

Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.

Power Plate Earns Utility Patent for VibeShift Indoor Bike Tech

VibeShift tech from Power Plate delivers safe, user-controlled and user-generated mechanical vibrations throughout an indoor bike’s pedals.