Fitness
Nrthrn Strong Opens in NYC, Showcasing Unique Nordic-Inspired Workout
Nrthrn Strong enters the NYC fitness scene with unique workout on a patented machine that mimics the rhythms of cross-country skiing.
Slat Belt, Reimagined: How Precor’s Breakaway Treadmill Redefines Cardio
With self-powered sled modes, steeper inclines, and remote adjustment dials, the BreakawayTM Treadmill bridges cardio and strength to meet the […]
Physique 57 Reclaims NYC With New NoMad Studio, Waldorf Astoria Residency
Physique 57 returns to Manhattan with a new NoMad studio and an upcoming residency at the upscale Waldorf Astoria.
Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Celeb-Loved Third Space Lands £75M for London Growth
OakNorth has extended a £75 million ($101 million) loan to gym operator Third Space to fund expansion across London.
Johnson Fitness & Wellness, Peloton Ink Retail Partnership
Peloton has partnered with Johnson Fitness & Wellness to bring its new Cross Training Series machines to 100-plus retail stores nationwide.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.
The Anti-Burnout Formula: Why MADabolic Members Stay Longer
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Personal Trainers Say Their Jobs Are Changing Due to the Rise of GLP-1s
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
