Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year.
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
In an era defined by constant stimulation, the fitness industry has increasingly embraced immersive, experience-driven training. Big screens, gamification, mood lighting and digitalization reflect a broader shift toward environments designed to entertain.
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