David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.
As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.
An analysis reveals that optimal tempo, emotional uplift and rhythmic consistency are the key components of effective workout music.
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
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