Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Nearly a year after Peloton's infamous holiday advertising campaign incensed the internet, the fitness company is back with a new commercial series featuring real riders.
The UK’s largest gym chain apologized “unreservedly” Monday after one of its branches promoted a “slavery” inspired workout during Britain’s Black History Month.
On September 2, six months after closing, over 100 NYC studio owners calling themselves the Boutique Fitness Alliance joined forces with the New York Fitness Coalition (together, this partnership makes up over 2,000 gyms and studios, including SoulCycle, Barry’s Bootcamp, and more) to file a lawsuit against the City of New York and Mayor Bill de Blasio...
Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples.
Red Points surveyed U.S. fitness consumers, and its findings suggest that the rapid rise of fitness ecommerce will only continue.
Soaring rents, the pandemic and the rise of the Instagram yogi could mean the demise of the urban wellness oasis.
A top fitness industry trade association and some of its member gyms are promoting the message that health clubs nationwide are “safe and are not contributing to the spread of covid-19” based on the conclusions of a study that experts in public health and research methods say was methodologically flawed and open to conflicts of...
Luxury fitness group Equinox just opened its first-ever outdoor club on a 27,000-square-foot rooftop in the Century City neighborhood in Los Angeles. The gym, branded as Equinox+ In the Wild, was built exclusively for Equinox members; All Access and Destination members can now book work-out slots at the site.
State alliances have been important in reopening clubs, and their importance will continue as business returns and states begin imposing regulations and taxes on already suffering clubs. IHRSA’s toolkit is a resource readily available for clubs
Gyms come together to form Colorado Fitness Coalition advocacy group
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